Organised by HKTDC and sponsored by Licensing International, the Conference is Asia’s flagship licensing event, which aims at facilitating participants to explore enormous licensing business opportunities in Asia.  The Conference was an ideal platform to expand business networks and explore cross-sector collaboration.

This year, all conference programmes  provided in video-on-demand format throughout the event period. In response to the ever-changing business environment and market trends, the ALC 2022 covered hot topics including but not limited to:

• • Latest developments in global licensing
• • The metaverse and NFTs: key trends
• • ESG in Licensing
• • Brands crossover
• • Licensing Merchandise tied to Original Content
• • Digital and Physical Brands Crossover
• • Live-action role-play (LARP) games and licensing
• • Beverages x IP: maximise the value of IP licensing to expand customer base through licensing
• • Health & Wellness x Licensing​