Being the second largest Thailand mobile phone operator with more than 6.5 million subscribers, DTAC is a very successful joint venture between Norway and Thailand. Mr Sigve Brekke and Mr Vichai Bencharongkul, the co-CEOs of DTAC, addressed their winning strategies at the Council's February 11 roundtable lunch at the Hong Kong Club.

"They must know how to evaluate the environment, know who our competitors are and more importantly, know how to use the company's strengths and advantages," Brekke said. The other CEO, Sigve added "a company should develop a culture that can react quickly and effectively to change". The co-CEO's shared their valuable insight on their philosophy of "East meets West" for investors with an interest in overseas joint ventures.

All the audiences were very impressed and enlightened by the co-CEO's analysis on managing and operating a successful Thai-foreign joint ventrure.