GS1 Hong Kong Summit had built itself as one of the most distinguished and influential industry events in Hong Kong, serving as an occasion for industry leaders and pioneers across borders to network and discuss how innovations, technologies and new business strategies are orchestrated to drive digital transformation and smarter business with enhanced consumer experience. Themed "Scaling Digital Transformation, Cultivating Digital Assets" this year, the Summit was the major show conference of the GOVirtual Expo - the first physical exhibition focusing on virtual business technology since the pandemic, gathering business leaders across different industries. The Summit took place at the HKCEC.