Building a brand in the Internet era is a challenge for any company, but the difficulty is even greater in the luxury category. These issues are even bigger now that digital presence involves interacting with customers through Social Media and transacting with them through e-Commerce. How can we ensure a consistent luxury feel? What superior brand experiences can we offer consumers? Can some consumers become advocates and ambassadors?

Guest speaker Thomas Crampton, the Asia Pacific head of social media at Ogilvy and Mather and Giulia Callegari, ecommerce and luxury consultant at Ogilvy and Mather, shared with us the luxury brand's take on social media and pervasive commerce at the lunch seminar.