In January 2010, Dr. Eden Woon was named the Managing Director of Li & Fung Group's China Corporate Office, based in Shanghai. He is responsible for representing the Li & Fung Group in China, for advising the Group on China strategy and business development, and for developing and nurturing long-term relationships with government and media in China.

From 2007 to 2009, Dr. Eden Woon was the Managing Director-China of Toys LiFung Limited-a member of the Li & Fung Group, responsible for developing the Toys "R" Us business in Mainland China.

From 2006 to 2007, Dr. Woon was Vice-President, Greater China for Starbucks Coffee Company.

Dr. Woon was the CEO of the Hong Kong General Chamber of Commerce, the oldest and largest business organization in Hong Kong, from 1997 to 2006.

A career U.S. Air Force officer who retired as a Colonel in 1993, Dr. Woon served as China policy advisor for the U.S. Secretary of Defense from 1989-94, and was assigned to the U.S. Embassy in Beijing from 1983-85. Dr. Woon continues to be an economic advisor for a number of provinces and cities in China. He is also a member of the Council on Foreign Relations in New York.